Here’s Why the Star Wars and Nissan Partnership Works So Well
When the holiday season rolls around, we’re inundated with holiday promotions such as Lexus’ December to Remember and Honda’s Happy Honda Days. Last year, Nissan decided to do something different. It decided to partner with the largest science fiction franchise on the planet.
Nissan debuted a Rogue One: A Star Wars Story
special edition vehicle at the Los Angeles Auto Show that would be sold in limited numbers in the United States and Canada. It sold out. It was the first time an automaker worked hand-in-hand with LucasFilm on a vehicle.
Because of the success last year, Nissan and LucasFilm wanted to do something around the launch of Star Wars: The Last Jedi
. But it’s more than just a gratuitous marketing stunt to sell cars. It’s a behind-the-scenes labor of love by true fans living out childhood dreams as part of their career.
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